Since 1992, customers have looked to b/tweeners as the tween alternative to the Bench adult line. Today, we have evolved and continue to do so to meet our customers’ needs through innovative and inspiring design, through enjoyable and energizing shopping environments, and communicating with tweens and their parents in a way that connects to how they live, grow and have fun.
The brand projects tween-fit values such as uniqueness, fun and spontaneity, attracting young customers who wish to express their individuality and self-confidence through fashion. Pieces can be mixed and matched to project a unique fashion vibe.
b/tweeners is part of the Bench Super-brand family under the Suyen Corporation whose incomparable experience and knowledge in the retail industry will definitely propel this brand into the forefront of tween fashion.
b/tweeners helps our young customers and their parents make fashion more accessible by offering on-trend apparel for girls and boys from ages 4 to 14. Merchandise include updated basics, uncomplicated styling, and above all comfortable wardrobe essentials such as Tshirts, Blouses, Hoodies, and great fitting denims. Parents will also be glad to know that we at b/tweeners have kept their apprehensions in mind in terms of fashion styling by offering age-appropriate, parent-approved, quality apparel at affordable prices.
As part of the growing Bench family and appropriately so, the image models of b/tweeners are second generation talents, children of existing Bench talents. We have Wendel Saviour Ramos, the son of Wendel Ramos, Andre Yllana, the son of Jomari Yllana and finally Juliana Gomez, the daughter of Lucy Torres and the very first Bench model, Richard Gomez. They are the select ambassadors of b/tweeners and project its values.
The first b/tweeners store was opened in November 2008 in Robinson’s Place Ermita, Padre Faura Wing beside Bench. The second shop, at the ground floor of the Entertainment Mall, Mall of Asia, in August 2009. The third and fourth shops, at SM Dasmarinas and SM Megamall, in September and October 2010 respectively. Large format shop-in-shop locations include: Bench Glorietta 5, Bench SM Megamall, Bench Shangrila, Bench Market Market and Bench Trinoma.