bench/ wins the Agora Award for Export Marketing

With over 60 branches overseas, the Agora Award for Export Marketing is awarded to bench/. 

Ben Chan is the founder, chairman, and executive creative director of BENCH, undoubtedly the most successful fashion and lifestyle retail chain from the Philippines and one of the most well-loved homegrown Filipino brands.

Chan was born to an entrepreneurial family, the son of the Chinese immigrant couple behind the legendary Liwayway Marketing and the younger brother of taipan Carlos Chan of Oishi snacks. 

His interest in design began at a young age, which brought him to study Interior Design in San Francisco, CA, in his teens. He spent a significant portion of his youth working abroad, where he nurtured a latent love for retail as he admired the store window displays and merchandising of his favorite department stores in the USA, Europe,  and Japan.

He returned to Manila in the 1980s and founded Bench in 1987 with his younger suster Nenita and his brother-in-law,Virgilio Lim, initially selling menswear at SM Department Store. He rose tofame and acclaim as he pooled together an inborn talent for design, an innate knack for the market pulse, entrepreneurial genes, an intuitive business acumen, and an unorthodox spirit in marketing to make Bench a phenomenal global success.

Bench is among a handful of Filipino brands with growing global presence, and the only Filipino fashion brand sold in China, the Middle East, and the USA. Chan has been Hailed in various instances as "Marketing Maverick", "The Emperor", abd mose recently, "King of Retail", but the breadth and magnitude of his achievements are deftly counter-balanced by Chan's down-to-earth, humble demeanor.

Twenty-five years after it's inception, Bench continues to be steered towards new horizons and new avenues of growth under Ben Chan, who, when asked what motivation wakes him up in the morning, simply answered, "What's next for Bench?"





Benchsetter Fun Meet feat. Nichkhun
Get a chance to meet & greet 2PM's Nichkhun at Trinoma and at the SM Mall Of Asia!
FREE BENCH/ Gift Certificates & USB with the BENCH/ MasterCard
Spend a minimum of P1,500* single transaction in any participating Bench/Partner Global Brand to get FREE Bench Gift Certificates only with your Bench MasterCard. Plus, get a 4GB USB when you spend at least P3,500* single transaction!
BUY any 8 briefs and/or panties for only Php880.00
Meet & Greet: Taylor Lautner InstaVideo Contest
Get a chance to meet & greet Taylor Lautner on August 17!
Benchsetter Fun Meet featuring Taylor Lautner
Get a free invite to the Benchsetter Fun Meet : Taylor Lautner (August 17, 2013, Mall of Asia ARENA) with a minimum single-receipt purchase requirement from participating stores.
FREE Lee Min Ho Live in Manila Tickets
Get a FREE ticket to the Lee Min Ho Live in Manila, My Everything - Global Tour 2013 with a minimum single receipt purchase of any BENCH/ products from participating stores.
Lovi Poe Meet & Greet Promo
Get a chance to meet & greet Lovi Poe on June 16, 2013 at TriNoma as we launch the newest addition to the BENCH/ Celebrity Scents Collection!
LEE MIN HO Live In Manila: My Everything - Global Tour 2013
BENCH/ presents LEE MIN HO Live In Manila: My Everything - Global Tour 2013
Free Tickets to Circuit Fest Music & Skate
Get the HOTTEST tickets in town! Watch your favorite bands and see skateboard master Riley Hawk in person! See ad to read full promo mech on how to score a FREE ticket!
FREE Popcorn or Sack Bag
Get a free popcorn for a minimum P100.00 purchase or a free sack bag for a minimum P300.00 purchase of any regular items.
Sweet Deals for Moms
Lifestyle Cardholders get a FREE fruity-scented shower gel (CPH8495A) or hand wash (CPH8280) for a minimum P1,200.00 purchase of any regular items that includes any one (1) of the following - Cosmetics product / Ladies’ Underwear / Ladies’ Apparel.
Meet & Greet with Liam Hemsworth
Get a chance to win an entry pass to the Liam Hemsworth Meet and Greet on March 15, 2013 (Palm Drive at Glorietta at 6:00pm and SM Mall of Asia Music Hall at 7:00pm) , for every single receipt purchase of P600.00 worth of any regular-priced items from par
Lee Min Ho Memorabilia Raffle Promo
Get a chance to win a Lee Min Ho memorabilia and a FREE Lee Min Ho Fun Meet DVD.
FREE Lee Min Ho Paperbag Promo
For every P300.00 worth of purchase of any regular Fix items, get (1) one LEE MIN HO paperbag for FREE!
The Great Lifestye Sale
Enjoy up to 80% OFF from your favorite Suyen Corporation brands!
PROMO: FREE Lee Min Ho Lookbook!
Get you free Lee Min Ho lookbook now!
Get That Bench/ Lee Min Ho Look Contest
Ten (10) LUCKY fans can get a chance to be onstage with LEE MIN HO at the Smart Araneta Coliseum on November 16, 2012 as part of the Benchsetter Fun Meet.
Lee Min Ho: Act That Scene Contest
Participants can join by re-enacting their chosen video and upload them in the Bench’s official Facebook account
20% off for BDO Credit Cardholders!
Kick off the long weekend with an exclusive 20% off for BDO Credit Cardholders this Oct.31-Nov.1
Lee Min Ho Mall Tour Autograph Signing Promo
For a minimum single-receipt purchase of P3,500.00 worth of regular-priced items, a customer is entitled for a FREE LMH Autograph Signing Entry Stub.
Get A FREE INVITE to the Philippine Fashion Week BENCH/ show!
Get A FREE INVITE to the BENCH show at the Philippine Fashion Week for a minimum P500.00 net purchase worth of regular items inclusive of Anne Curtis EDT or Body Spray.
Top Model Sophie Sumner: Meet & Greet Promo
100 lucky winners will get a chance to meet and greet Sophie Sumner!
bench/ wins the Agora Award for Export Marketing
With 62 branches overseas. the Agora Award for Export Marketing is awarded to bench/!
Benchsetter Fun Meet: Lee Min Ho
Get a free invite to the Benchsetter Fun Meet: Lee Min Ho!
Benchsetter Fun Meet featuring Adam Levine!
Get a chance to win an entry pass to meet & greet ADAM LEVINE at the Benchsetter Fun Meet on September 17, 6:30PM at the SMX Convention Center.
Coco Martin: Meet & Greet Promo
Buy 1 COCO MARTIN Deo Cologne for P128.00 and get 1 free admission to the Launch plus a chance to meet and greet COCO MARTIN at the Music Hall, SM Mall of Asia on September 9, 2012.
Get your FREE Bench Universe Invites!
Get a free invite to Bench Universe, The 2012 Denim and Underwear Show, with a minimum single-receipt purchase of regular items that includes either a Bench Body Underwear or Bench Overhauled Jeans.
Bench Mastercard: Get 25x Rewards Points On August 25!
Enjoy 25x Rewards Points on August 25 only with your Bench Mastercard!
SiHae in Manila Promo
Be one of the lucky 700 to see the latest Benchsetters: Super Junior's Lee Donghae and Choi Siwon at the TriNoma Activity Center on August 15, 2012!
bench/ Anniversary Sale
Get an additional 20% OFF on top of the sale price on selected items.
bench/ Go-see: Open Casting Call
Wanted: male & female models
Hot Denim Sale @ SM Mall Of Asia
We're doing it again! Visit the Bench SM Mall of Asia branch and get the hottest denims on sale
June Special Treat: Happy Hour from 3PM-5PM!
Lifestyle cardholders get 15% off everyday from 3PM up tp 5PM!
Hot Denims Sale @ Bench Mall Of Asia
Hot Denims for Only P499.00 Each!
Earn points while you shop with The Bench Lifestyle Card!
Earn points whenever you shop from any Suyen Corporation retail stores near you with the Bench Lifestyle Card!
Three Leading Brands, One Global Card: The Bench MasterCard by BDO
Swipe into style with the new Bench MasterCard issued by BDO. Enjoy double rewards points, exclusive access to sale events and premium invites to Bench shows
Green Day Wednesdays
For one day you can help Mother Earth be a better place for future generations by bringing you own bag when purchasing any store item on Wednesdays
Secret Fresh X Bench Shirt Launch
Secret Fresh to design a t-shirt print with the number 25
Dingdong Dantes Scents
Bundle Promo
January 25 Special Sale
Sale for Lifestyle Cardholders
Piolo Pascual: Store Visit
Store visit in Miliptas
Be A Part of The Philippine Fashion Week 2011
Promo from Bench, Human and Kashieca
Ride Your Way to Temptation
Get A Chance To Win Vespa Scooters