05.26.2014
A Dose of Liberation

Borgy Manotoc releases his very own fragrance, Liberate, for Bench’s Celebrity Scents Collection. “I feel very honored to be selected to do a fragrance with a brand I have been working with for almost half my life. Bench is a pioneer in the retail industry and they have really allowed me to create something of my own but still very much Bench,” he says. Liberate Eau de Toilette is a modern and elegant fragrance for men marked by ice-cold freshness and energetic spice. Enhanced with a fusion of fruity aldehydic florals and green splash accord, it creates a refreshing, long-lasting experience. Uniqueness and recall come into play with base notes of patchouli and cedarwood.

Liberate represents Borgy’s freewheeling attitude towards life. “I feel the need to enable people to have the freedom and confidence to be themselves. The ability to act honestly and truthfully is the most liberating experience. The scent has touches of nature and the city as my life revolves around both spheres,” he adds. Originality and wearability are factors the Benchsetter personally considers in choosing a fragrance. “A man’s scent should make him feel comfortable and more prepared to face the world.” Borgy kept these in mind while collaborating with the Bench team to create Liberate. He was very hands-on and was involved in every aspect of the product from its development to nailing down its marketing imagery.

Borgy explains that Liberate differentiates itself from other fragrances by representing the spirit and attitude of liberation. “Liberation is being free to be yourself,” he shares. He confesses that he draws his confidence from family, friends, experience, and humility. Liberate, in its eau de toilette and deo cologne variants, seeks to promote confidence and encourage people to be true to themselves.

Retail leader Bench has developed a keen eye for recognizing Filipino talent and arming Filipinos with world-class products that are stylish yet budget friendly. With Liberate, Bench pushes the envelope of class further with a fragrance that can compete with Europe's best. Liberate is a confidence booster that the brand dedicates to its loyal consumers.

Borgy takes pride in being a Benchsetter. For him, the best thing about being a Bench endorser is the opportunity to work with the most professional people in the industry. Bench’s dedication to its line of fragrances goes hand-in-hand with its commitment to fashion. “A scent represents the intangible aspect of one’s style. It dictates the mood and the attitude of your look.” Borgy says. “Every man can use a dose of freedom.” Take your cue from Borgy Manotoc. Express your freedom to be yourself with Liberate. Liberate Eau de Toilette (priced at P468) and Liberate Deo Cologne (priced at P128) are now available at Bench stores nationwide and online via www.benchtm.com/shop.

 

   

 

 

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