03.26.2013
BENCH “It Girl and Boy”

The summer heat is upon us, as well as a new crop of It Girls and Boys who definitely bring up the temperature.

Bench introduces Catriona Gray, Valerie Weigmann, Pauline Prieto , Vince Ferraren and Sam Ajdani as the new faces of Bench’s summer 2013 campaign, dressed up in this season’s hottest color combinations.

They were all Benchsetters even before they could remember, having Bench as their go-to brand for everything fun, comfortable, and of course, fashionable!

What defines an It Girl and an It Boy? We believe that these are individuals who present their talents and values as a way to inspire and encourage, a new bunch of role models, if you will. We see in these four stunning individuals the qualities that make up a Bench It Girl and Boy.

Pauline Prieto landed on the (fashion) map when she started her modeling career a few years back, and now she is Manila’s most in-demand models. She’s got it all under her belt, from numerous beauty and fashion editorials that present the different sides of Pauline. For the hot days ahead, expect to see Pauline rocking her polka-dot pieces from Bench as it is her favorite! 

Another fresh-faced beauty is singer and model, Catriona Gray. You may have heard her sing and see her perform in numerous engagements in the past and now she is taking it to a whole new level. We’re definitely seeing a record deal and multiple commercials up ahead. This budding singer’s must-have for the summer is Bench’s wide array of clothing in bright colors. Catriona is a big fan of color-blocking and these pieces would definitely go well with her wardrobe.

Valerie Weigmann started off by being part of Pinoy Big Brother back in 2008, this German-Filipino is now a staple in various fashion and beauty editorials, as well. Not only is she a model, but she is an entrepreneur and owning one of the first German-Turkish cuisine restaurants in town! On her model-off-duty days, she loves wearing her candy-colored jeans from Bench, not only are they comfortable, they’re truly eye-catching too!

Australian-Filipino model, Vince Ferraren, has walked numerous shows with Bench, you’d remember him from the recent Bench Universe show. His down-to-earth persona and charm make him one of the upcoming new faces in the country. You will definitely see more of him in the future! His favorite from the collection would be Bench Body underwear, the first thing he puts on and the last off!

Filipino, Japanese Persian descent, Sam Ajdani has been living in the Philippines for four years now and has started modeling  three years ago. Aside from his numerous projects, this Moreno hunk currently studies at the University of the East majoring in Information Management. Get to see more of him in the upcoming Bench campaigns.

These five very diverse personalities sum up Bench’s new crop of It Girls and Boys, as you see more of them in the metro, remember that Bench called it first!

 

   

 

 

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