12.05.2013
Come On, Come All: BENCH/’s Holiday 2013 Campaign

The Holiday season is just around the corner. A season of giving, receiving, and of course, lots of shopping, local retail giant BENCH/ sets the (fashion) bar high with a collection that draws inspirations from both sheer grandiosity and utter simplicity. It’s the time of the year when people are in a celebratory mood, and dressing up takes cue from the moment and takes on a more fun and stylish approach.

BENCH/’s Holiday campaign is a delightful, dreamy, and whimsical showcase of good times and great clothes. Dressed in the latest must-have pieces, the brand’s endorsers—Piolo Pascual, Coco Martin, Kim Chiu, Shaina Magdayao, Jake Cuenca, Karylle, Billy Crawford, Isabelle Daza, Carla Abellana, Christian Bautista, Jessy Mendiola, Borgy Manotoc, and Solenn Heussaff—go on a trip to the circus, play the roles of circus performers and spectators, and put on a marvellous, fun fashion-filled show.

For the said campaign, the endorsers act out circus performance acts in outfits that strike the perfect balance between comfort and casual style amped up to refined nonchalance. Guided by three design inspirations, BENCH/’s Holiday offerings are nothing short of exciting.

Providing a more laid-back yet with a dose of futuristic glam approach to the idea of Digital Fantasy, there are pieces like vintage-fit shirts, panelled tees, and sports shopper bags that have 3D prints, hi-dense glossy prints, and embellishments.

A modern fairy tale of sorts, the line themed as New Romantics is rich in luxurious textiles with simple silhouettes that exude class and eccentricity. Graphic executions go from old masters, mystical animals, tattoo-inspired prints, and baroque elements. Items under this category include shirts with tapestry panels and mystical animal prints, slim-fit Joggers, detachable collar polos, cable pullovers, compact satchels, and slim hiker backpacks.

For the last inspiration, consumers will get a sense of something old, something new, and something borrowed with BENCH/ crafting a collection from the ironical concept of Modern Vintage, underscored by influences of architecture, military, and vintage aesthetic. It becomes more fun to shop for tees, shorts, and weekender bags with graphic applications such as photographic and hand-drawn prints and modern monographic and camo details.

For men, BENCH/’s key pieces this season are classic staples like black, khaki, and gray blazers; dapper trendy blazers with tapestry panels; sporty jackets and cardigans; two-toned or tri-colored button-downs with different complementing shades for the collars, sleeves, and/or cuff; two-toned piqué shirts; and printed shirts with patch pockets. Best paired with these are colored demim pants, styled with cuffed hems.

Women, on the other hand, must stock up on pieces like printed and sheer button-downs which may be styled a la Daisy Duke; pullovers with specks of shimmer and tri-colored ones; sequined tank tops; and printed cover-ups. Pair any of these with printed or solid-colored skinny pants or denim shorts for ultimate ease and flair.        

If there’s ever a perfect time to take your fashion style notches higher—without having to go overboard—it’s the Holiday season which leaves a lot of room for self-improvement, before starting anew for the fresh year that follows. Shop at the nearest BENCH/ store this season, and let the show begin.

 

   

 

 

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