02.01.2013
New Bench Campaign For Korean Stars Siwon And Donghae

Bench really knows how to be timely, riding the huge K-pop wave in the Philippines. Proof that the brand is in tune with the sign of the times, late last year Bench has signed and brought in two members of South Korea’s pop boy band Super Junior to the Philippines to endorse the brand: Siwon and Donghae.

Siwon and Donghae, and the rest of the members of Super Junior have won the world over and have most especially made an impact to a large K-pop fan niche here in Manila. But before becoming Bench’s billboard stars, Siwon and Donghae were already celebrities of Chinese postage stamps. This 2013, the retail brand is releasing a new campaign perfect for summer.

Together with Bench, Siwon and Donghae give men’s dressing a “bright idea.” With summer being a period of celebration, adding a few unexpected hues and details into your outfit is only appropriate. The new collection brings out 2013’s lucky color: emerald. A green pair of jeans can make things a little bit more sartorially charming.

Last year, Bench came out with a cotton T-shirt that says “Sorry Sorry” on it—a song popularized by Super Junior. This year, the brand comes out with another collection of tees with Super Junior song titles and lyrics like “It’s You”, “Have A Good Time” (which is a lyric of the song “Free, Sexy, And Single”), and “Over”. Get your K-pop on, and dress up your basic denims with these unique threads in colorful shades of Crayola red, pale lavender, and navy blue while singing along Super Junior’s songs.

Bench continues to surprise Manila with its fresh take on pop culture from the world over. This summer, be sure to incorporate today’s K-pop hits from Super Junior’s Siwon and Donghae to your outfit.

 

   

 

 

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