Bench really knows how to be timely, riding the huge K-pop wave in the Philippines. Proof that the brand is in tune with the sign of the times, late last year Bench has signed and brought in two members of South Korea’s pop boy band Super Junior to the Philippines to endorse the brand: Siwon and Donghae.
Siwon and Donghae, and the rest of the members of Super Junior have won the world over and have most especially made an impact to a large K-pop fan niche here in Manila. But before becoming Bench’s billboard stars, Siwon and Donghae were already celebrities of Chinese postage stamps. This 2013, the retail brand is releasing a new campaign perfect for summer.
Together with Bench, Siwon and Donghae give men’s dressing a “bright idea.” With summer being a period of celebration, adding a few unexpected hues and details into your outfit is only appropriate. The new collection brings out 2013’s lucky color: emerald. A green pair of jeans can make things a little bit more sartorially charming.
Last year, Bench came out with a cotton T-shirt that says “Sorry Sorry” on it—a song popularized by Super Junior. This year, the brand comes out with another collection of tees with Super Junior song titles and lyrics like “It’s You”, “Have A Good Time” (which is a lyric of the song “Free, Sexy, And Single”), and “Over”. Get your K-pop on, and dress up your basic denims with these unique threads in colorful shades of Crayola red, pale lavender, and navy blue while singing along Super Junior’s songs.
Bench continues to surprise Manila with its fresh take on pop culture from the world over. This summer, be sure to incorporate today’s K-pop hits from Super Junior’s Siwon and Donghae to your outfit.
Ellen Adarna adds her brand of sexy to Bench Body’s list of hot endorsers.
Korean global superstar Lee Min Ho headlines Bench’s Fall 2014 Collection.
She's a formidable force to reckon with on and off the screen due to her impeccable acting and no-holds-barred personality.
Borgy Manotoc releases his very own fragrance, Liberate, for Bench’s Celebrity Scents Collection.
Local retail giant Bench launches its latest collection with a campaign that jumpstarts the autumn season with stylish, fun, and playful clothing options that are breezy enough for scorching hot days and are rendered with just the right amount of coziness
Daily exposure to sunlight could take a toll on one’s skin, causing it to darken and look dull.
Local retail giant Bench isn’t an industry leader for nothing.
Congresswoman Lucy Torres-Gomez and the Bench family have joined forces to uplift the lives of Typhoon Yolanda victims in the 4th District of Leyte through 6200: The Mission Possible Project.
Bench Fix doubles the fun this season as it experiments with dual looks for its campaign.
Global Benchsetter, Lee Min Ho, is conquering the world, one heart at a time. The Korean star, who recently hit 11 million likes on his Facebook page, cements his presence in the Philippines by endorsing So in Love and Sure Blue Eau de Toilette for Bench.
While consumers may always be on the lookout for the trendiest wardrobe items to shop for, they also seek classic staples which are fashioned to fit the current times.
If a celebrity is among the continuously growing roster of endorsers of local retail giant and global brand BENCH/, then it only means he’s hot, sexy, and in-demand.
The Holiday season is just around the corner. A season of giving, receiving, and of course, lots of shopping, local retail giant BENCH/ sets the (fashion) bar high with a collection that draws inspirations from both sheer grandiosity and utter simplicity.
Teens have never been as style-conscious as they are today. The rise of social networking sites have fueled an influx of outlets for modern teens to express themselves through fashion. At the helm of this style revolution are young stars Juliana Gomez and
Global retail brand BENCH/, re-launches top-selling fragrances from its Celebrity Scents Collection in time for the holidays. Accompanying the re-launch is a fresh new campaign featuring BENCH/setters Piolo Pascual, Anne Curtis, Lovi Poe, Coco Martin, Geo
It’s Christmas once again, a season of giving and receiving. Now, you need not sweat the small stuff, because Bench has made gift shopping enjoyable for you.
Dérouler le tapis rouge (roll out the red carpet): Multi-talented artist and well-loved “It girl,” Solenn Heussaff, joins the Bench family as Bench Body’s latest endorser.
Bench sure knows how to surprise the local market with its lineup of international celebrity endorsers, welcoming Hollywood actor Taylor Lautner to the local fashion scene. Kids, teens, the young at heart, and all of Team Jacob will be delighted, no doubt
Celebrity twins Mavy and Cassy are growing up with the Bench family.
That long, sweet summer is over and it will surely be missed. The school bell is chiming and it’s now time to get back to books!
The newest endorser for Bench Daily Scent and Daily Spell is none other than teen actor Daniel Padilla.
Pants are a campus wardrobe essential. Bench understands this need and unveils its latest collection set to dominate school hallways this year.
A huge thumbs up to BENCH/ Body, which brought home an award as one of the top ten underwear brands at the recently held Shenzhen International Brand Underwear Fair in China.
Looking at Bench’s latest campaign photos for Bench Body, you might have to squint a bit to think who this latest hunk is to grace the brand’s underwear campaign.
Inspired by the best qualities of the country's biggest stars Bench is relaunching its fragrance collaborations with Richard Gomez and Lucy Torres-Gomez, Ogie Alcasid, Regine Velasquez, Kris Aquino and Gretchen Barretto.
Bench launches its new campaign and introduces the brand’s fresh-faced Julia and Claudia Barretto and Juliana Gomez.
BENCH/ tackles the whimsy with designer Mich Dulce, creating a collection unlike any other before.
The summer heat is upon us, as well as a new crop of It Girls and Boys who definitely bring up the temperature.
Bench is introducing a new scent in collaboration with the ever-charming Georgina Wilson.
The country's hottest stars are at the forefront of Bench's Summer 2013 collection.
Bench really knows how to be timely, riding the huge K-pop wave in the Philippines.
This 2012, Bench Fix Salon is celebrating its 10th year anniversary.
The Bench family goes all out in its latest campaign as showbiz and fashion royalty show us why it’s cool to go back to school.
Cotton On, the world renowned Australian brand, will be opening stores in the Philippines this year.
In connection with Bench’s 25th Anniversary, Suyen Corporation Executives’ Virgilio Lim, Nenita Lim together with Bench CEO Ben Chan gave 200 employees a much deserved vacation to Hong Kong.
Celebrities, bloggers, and the who’s who of the retail industry all gathered at Salon de Ning at The Peninsula Manila last April 25, to witness the launch of a great new addition to their shopping experience: Bench MasterCard.
The Philippine Rugby Volcanoes turn the summer heat a notch higher with their sizzling new ads for retail giant Bench.
Lucy Hale is Bench’s newest endorser
Bench explores the capitals of Havana, Hawaii, and the French Riviera
Get a hold of Bench Fix’s Hairstyling tools
Herbench welcomes the lovely young actress into its roster of endorsers
America's Next Top Model Features Bench Body!
Randy Ortiz to collaborate with the Bench group
Baby James comes into his own with his own campaign
Bench is the only Filipino winner at this year’s FAPRA Awards.
Launched by Bench and Ogie Alcasid
Ogie Alcasid signature cologne
Kathryn Bernardo for Bench Daily Spell scents
New campaign revealed