Now's The Time To Bare-ready

Daily exposure to sunlight could take a toll on one’s skin, causing it to darken and look dull. However, prolonged sun exposure is sometimes unavoidable, so more and more women are turning to different whitening products to bring their skin back to life and get a lighter, brighter, and fairer complexion. A brand that caters to its consumers the best way possible, Bench has extended its personal care line and launched a new innovative beauty product that delivers such results—introducing the Bench Body Whitening Lotion.

Promising to give you a noticeably fairer skin in only 7 days, this new product from Bench is made with the Nanobright Technology and is available in three variants, each with special features, to suit your needs best: Suprawhite, Naturwhite, and Hydrawhite.

As most of the whitening products available in the market today have ingredients that are very unstable and normally deteriorate before they even reach the skin, the Bench Body Whitening Lotion is the first of its kind because it delivers better whitening results through the Nanobright Technology. This technology works by encapsulating the whitening active ingredients into small (nano) particles to keep their quality and allow faster and more effective skin absorption. The quality of some whitening active ingredients found in other products tends to deteriorate inside the bottle over time, so by the time you use the product, you’re not assured of whether it is still effective or not.

Suprawhite is an ultimate daily essential because it serves two purposes: it is an intensive whitening lotion that is packed with SPF 10 to protect the skin from harmful UV rays as well. It has arbutin (a skin-lightening agent), nano-encapsulated Gluthatione, and Vitamin Complex to lighten and moisturize the skin. Naturwhite is a light, fresh whitening lotion suitable for sensitive skin; it contains papaya and natural extracts. Hydrawhite is a whitening/hydrating lotion that is made with milk and B-vitamins and locks in moisture for 48 hours.

The ambassadors of the Bench Body Whitening Lotion’s three new innovative products are three young, gorgeous, and aspirational ladies: Businessman Tonyboy Cojuangco and actress Gretchen Barretto’s daughter Dominique, actor/TV host Edu Manzano’s daughter Amanda, and the late actor Miguel Rodriguez’s daughter Samantha.

To show how Bench Body Whitening Lotion’s Nanobright Technology works wonders, its TV commercial features Dominique, Amanda, and Samantha being wrapped in tiny particles, seemingly coming out of their shells brimming with youthful radiance and exuding confidence beyond their years. These ladies are perfect ambassadors of a product that’s sure to make many young Pinays look and feel sexier, more confident, and more comfortable in their own skin.

For fashion design student Dominique, a whitening lotion is an essential beauty arsenal because “it helps me maintain an even skin tone and it brightens my overall complexion.” As someone who often tries out outdoor activities like off-road driving, jet skiing, and kayaking, Dominique finds the Suprawhite intensive whitening lotion perfect for her adventurous personality. Now, with a product that can whiten her skin efficiently, nothing can stop her from having fun under the sun.

Amanda, on the other hand, says that though she hasn’t personally experienced being teased for having a brown complexion, other girls have surely been through it. She says, “I believe that by using a whitening product like the Bench Body Whitening Lotion, their confidence will be boosted.” However, Amanda wasn’t only in search of a lotion that has whitening benefits but one that can cater to her sensitive skin as well. Her search for the perfect product is over because she has now discovered the Naturwhite Light and Fresh Whitening Lotion that suits her skin type best.

Meanwhile, Samantha (a graduate of BS Legal Management from Ateneo de Manila University), who used to swim a lot growing up, found it hard to reverse the damage that the sun has caused her skin over the years. She has tried so many expensive products but none satisfied her need, so she is relieved that she can now rely on a product like the Hydrawhite Whitening + Hydrating Lotion. “Living in the Philippines, summer is almost all year round. No matter how much sunblock I apply, skin darkening seems to be inevitable. But unlike sunblock, which only stops the sunburn, the Bench Body Whitening lotion provides the solution to my dilemma, as it not only reverses the darkening of my skin but also addresses its dryness by hydrating it for a soft and glowing result,” Samantha shares.

Last April 4, Bench officially launched its newest line of whitening lotion at The Playground of the Bench Tower in Bonifacio Global City. The venue was dressed up with an art installation of white lights, white cocktail tables and pocket lounges, and an illuminated bar. One of the highlights of the event was the unveiling of the Bench Body Whitening Lotion’s TV commercial featuring its three ambassadors. After which, endorsers Dominique Cojuangco and Sam Rodriguez came up onstage to talk a bit about the products and entertain questions from the members of the press.

Altogether, Dominique, Amanda, and Samantha encourage you to do yourself a favor and give the care and pampering your skin really needs. Try the Bench Body Whitening Lotion and discover a fairer, sexier, more glowing, and more confident you.





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