05.30.2013
Who Is Paolo Roldan?

Really, who is he?

Looking at Bench’s latest campaign photos for Bench Body, you might have to squint a bit to think who this latest hunk is to grace the brand’s underwear campaign. 

In line with Bench’s melding of fashion with underwear, Bench has enlisted the Filipino Canadian model with the sexy bald head and steely glare to be its latest endorser for its Bench Body range.

Known for his ramp work, the 26-year-old model was discovered by Boss Models and is currently signed to Why Not Management in Milan, Elmer Olsen Model Management in Canada, and Soul Artist Management in New York. Paolo Roldan was exclusive to Paris Fashion Week-showing Givenchy Men Fall/Winter 2010 and closed the label’s show in January 2010. He was also one of 5 male models to walk in the women's Ready To Wear show. Other turns on the ramp include shows for menswear labels Michael Bastian and Phillip Plein, as well as for the menswear shows of Giorgio Armani and Diesel. He has appeared in international publications as well like Vogue, GQ and Hercules Magazine.

And if that’s not enough of a men’s fashion fix, the campaign images are styled by top local stylist and longtime Bench collaborator Noel Manapat, as well as photographed by internationally fielded Chinese-Filipino male model Brent Chua. After walking in shows all over Milan, Paris, Hong Kong, Thailand, Malaysia, Taiwan, China, the Philippines, Indonesia and Singapore (where he won the "Male Model of the Year" category at the Singapore Fashion Awards 2004), he headed to New York City. Now represented by Ford Models, he has appeared in campaigns such as Benetton, Bang and Olufsen, TIGI Bedhead, Motorola, and Macy's, and has walked the runways of Versace, Issey Miyake, Yohji Yamamoto, Gucci, and Boss. Photographed by Vogue icon Steven Meisel, Brent has taken his experience being in front of the lens to a keen understanding of fashion photography.

Indeed, this explosive team-up has yielded iconic images that reveal an even more fashion-forward side to the brand, long-known for its spectacular shows, and down-home comfortable underwear.

Men can take their pick from briefs and boxer-briefs, reimagined this time around, with colorful piping and contrasting colors: silver and tangerine; classic red, white, and blue; aqua with a printed waistband; purple and paisley; green and white; or even pink and purple with racing stripes. 

Of course, classic white and black briefs still abound, for that effortless, sporty and masculine aesthetic that does well with Bench’s comfy casual apparel, be it jogging pants, pullovers, or hoodies.

With looks as striking as these, anonymity in local shores might no longer be an option in the near future for Paolo. Be just as fashionable over, under, and out, thanks to Bench Body.

 

   

 

 

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